A Platform for Children’s Athletic Training
Tamareen is a platform for parents who dream of seeing their children in the Olympics or who simply care about their fitness and wellbeing. The Facebook group is a place where this specific community can interact together and find material to help them in their journey. Among other topics, Tamareen provides expert advice concerning fitness, behavioral psychology and healthy eating habits. This is a place to break sports myths and walk every parent through their children’s training journey one step at a time.
With the goal to speak to the target community, we created a friendly and colorful brand. Tamareen’s icon is a fit healthy child full of colors. The colors we chose can be seen in many athletic environments (e.g. track, football field, tennis ball, pool water, etc.). This approach is consistent through all the visual assets including the hosted expert talks.