Designs for a Fashion Brand
Shereens is a Fashion consultancy brand based on psychological and administrative analysis of personality style. The choice of color and fabric matches the person’s body, personality type, career, and social lifestyle.
We wanted to blue the line between photography and illustration to reflect the sketchy design thinking process that goes into every consultation. We created some social media posts using photo manipulation, illustrations and collages of textures and colors. In addition to this, we created a female character that would be the mascot of the brand.