Bel Group’s Healthcare Campaign
Bel Group – the owner of La Vache Qui Rit, Kiri, Abu El Walad, and Mini Babybel – launched Inaya healthcare mobile application for supporting retail merchants at EGP 44 million as part of the company’s corporate social responsibility (CSR) activities. The program offers innovative means for incentivizing retail merchants to achieve their sales goals. Those who achieve high sales points will be allowed to join the program which will make them eligible for distinctive medical services at hospitals, pharmacies and health centers.
For this project, we worked on two videos from start to end, collaborating with an amazing team. In addition to these videos, we also worked on some promotional material such as a flyer to be handed during the on ground activation and digital designs for media coverage.