A Happiness Campaign During a Pandemic
For its centennial celebration, La Vache Qui Rit (LVQR) wanted to remind people of the power of laughter. This was particularly challenging due to the pandemic and the recent calls to boycott French products. The campaign was considered a success as it outperformed in terms of reach, memorializing people’s laughter through analogue and digital ways.
There’s nothing better than a video to record a team’s achievements and boost their morale. In a three minute video we showcased specific moments of the 360 degrees campaign, aiming for a comprehensive documentation and an emotional reaction. What a way to complete 100 years!
La Vache Qui Rit